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Officina Profumo Farmaceutica di Santa Maria Novella introduced Alba di Seoul Eau de Cologne in 2012 in honor of the city of Seoul. Its bouquet of fresh green and crisp top notes introduces an intense heart characterized by Korean pine, and leads to woody oriental base notes. A picture of a conifer forest decorates the box, emphasizing the soul of Alba di Seoul. This picture by photo artist Bae Bien-U, a well known Korean photographer, depicts a landscape of silence and serenity, beyond time and space. The picture instills a profound sense of mystery and eternity. “Moving through a pine forest” comments the artist, “I am fascinated by the beauty....... to me these trees seem like the flesh and blood of the Korean peninsula."